Spring DM Bounceback

ROLE
Associate Creative Director

CREATIVE SCOPE
For World Vision Canada, ideate a Spring bounce-back DM package that encourage sponsors to give again to her/his child. Upon presenting options to the client, a hidden objects game was chosen as the bounce-back device. A Canadian illustrator was engaged to create the game.

Sections of the greater illustration were used throughout the package to delight and immerse the sponsor with the whimsical theme.

The package consists of:
• A full-color outer envelope
• A full-color letter and response device
• An illustrated, full-color hidden objects game (17" x 11")
• BRE

RESULTS (English)
Total Income: $857,677 (94% of goal)
Response Rate: 7.8% (Goal was 15.14%)
Average Gift: $64.11 (Goal was $59.26)
Sponsorship adds: 14

RESULTS (French)
Total Income: $68,075 (141% of goal)
Response Rate: 6.9% (Goal was 7.21%)
Average Gift: $52.01 ($39.93)
Sponsorship adds: 2

NOTE: Results represent 2.5 months of data.

YEAR
2018/2019