ROLE
Art Director
CREATIVE SCOPE
Inception through production of concept
DETAILS
A 3-ring binder, custom-fabricated with a powder-coated, brushed metal spine in Windows Mobile green and an acrylic translucent front and back cover. Two formats were created: a U.S. letter size and an international A4 size. It is comprised of over 300 pages of content separated into six sections. The sections are divided by die-cut tabs that doubled as pocket folders. A digital version was provided on CD-ROM and placed in the back of the binder.
While on Team Microsoft and under the guidance of the Associate Creative Director, I art directed and managed the creation of a global direct marketing piece that was given to mobile operators (e.g., Verizon Wireless, T-Mobile, Orange, etc.)—the Mobile Operator Marketing Toolkit, a comprehensive resource used to educate and assist mobile operators to promote Windows Mobile 5.0. In addition to the two-month timeline, the production of this piece proved to be a challenging task due to the amount of material that needed to be included—a custom-fabricated binder, dividers, more than 300 pages consisting of white papers and case studies, and CD-ROMs. Moreover, in addition to the printed version of the toolkit, the client requested an adapted electronic edition. To complete the project, it was necessary to:
• Create an execution plan based on a complete understanding of included content, which lead to improvements on the piece’s information architecture
• Bypass regular process and delegate certain tasks to our in-house studio to move pieces of the project forward in parallel to be completed and shipped early enough for the 3GSM World Congress
• Keep a daily progress checklist of included content while working with the account supervisor, in-house studio and production manager to assure the quality of the final piece
• Assist the team with various out-of-scope tasks (e.g., production, proofreading, etc.)
• Possess an advanced level of the technical knowledge to leverage its features to shorten creation time
This project tested my ability to manage the creation of a directly-marketed promotional piece while working with a 5-person team which consisted of the Account Director, Production Manager, Studio Manager, Copywriter and Production Artist.
YEAR
2005
© Microsoft
© Wunderman
PROJECT TYPE
Actual
ROLE
Senior Designer / SCALA Digital Display Administrator / Project Manager
CREATIVE SCOPE
Design press badges for event attendees with a production run of over 1,000 badges.
Engage with Disney-approved vendor to create oversized banners and window clings.
Design and deploy email invitations for employees and press.
Design and deploy digital signage through SCALA system before, during and after event with consideration of information that needed to be communicated.
Facilitated setup of viewing areas within the Grand Central Creative Campus (GC3) by collaborating with IT.
YEAR
2015
© Disney
PROJECT TYPE
Actual
ROLE
Art Director / Senior Designer / Project Manager
CREATIVE SCOPE
Design creative deliverables to inspire employee population to participate in the Company's Citizenship efforts
Deliverables included digital display elements, event POP, identity and promotional premium
YEAR
2012
© Disney
ROLE
Art Director/Designer
Production Manager
CREATIVE SCOPE
A premium consisting of five mugs promoting Disney Interactive employee values
PROJECT TYPE
Actual and conceptual
ROLE
Senior Designer
CREATIVE SCOPE
Create press event invitation by following brand guidelines for promoted product while adhering to tight timelines. Recommend forward-thinking solutions to create buzz and increase value to every event
YEAR
2011–2013
© Disney
ROLE
Art Director / Designer / Coder
CREATIVE SCOPE
Design and deploy various emails on an ad-hoc basis depending on need
Tight turn around with varying levels of assets
Deploy communication within email infrastructure to employee population depending on recipient criteria
PROJECT TYPE
Actual and conceptual
ROLE
Art Director / Senior Designer / Project Manager
CREATIVE SCOPE
Recommend and design visual branding for internal departments and functions by increasing visual value
Leverage existing franchise assets, where appropriate, to solidify overall corporate image whether internal or external
YEAR
2011–2013
© Disney
ROLE
Art Director / Designer
CREATIVE SCOPE
Strategize UX and refresh UI for press site and tumblr page
ROLE
Art Director / Designer / SCALA System Admin
CREATIVE SCOPE
Design daily assets promoting news and products to a population of 1,200 employees on-site.
Act as administrator of SCALA digital display system to showcase assets.
© Disney
ROLE
Art Director / Designer
CREATIVE SCOPE
Design monthly newsletter deployed to a population of 3,000+ global employees
Collaborate with multiple lines-of-business for content
Source various assets needed from teams across segment
Code newsletter for deployment
GOAL
Create a visually clean and effective newsletter by employing available tools within MailChimp and the current workflow used by the Disney Interactive Public Relations Team.
PROJECT TYPE
Actual
YEAR
2013
© Disney
ROLE
Photographer
YEAR
2011–2013
Unique problems require custom solutions. The PRAXIS Group works to overcome people issues that stand in the way of company success. Whether it’s executive coaching, leadership training, or team building, The PRAXIS Group provides sustainable solutions that improve professional relationships and transform organizations.
ROLE
Art Director
CREATIVE SCOPE
Monthly promotions through site, email and social channel
eCRM efforts through email, landing pages and re-targeting banners
Facebook and Twitter social channel creative
ROLE
Art Director / Designer
CREATIVE SCOPE
Emails for May and June promotions within an eCRM program
ROLE
Digital Art Director
CREATIVE SCOPE
Concept and design campaign ideas to promote the SCE Paperless Billing program to customers
Deliverables included an email and Flash banner for each campaign concept
Three campaign concepts were fleshed out from the original ten concepts presented internally
YEAR
2015
© Southern California Edison
© Quigley-Simpson
PROJECT TYPE
Actual
ROLE
Senior Graphic Designer
YEAR
2010
© Falken Tire
ROLE
Art Director / Designer / Copywriter
CREATIVE SCOPE
Create B2B animated GIF banners to promote the Intel Embedded platform.
CLIENT
TechInsights Studio
YEAR
2008
ROLE
Interactive Designer / Art Director
CREATIVE SCOPE
As part of a team, design elements for the Quaker Kids Care Club landing and supporting pages, including the email newsletter.
YEAR
2008
ROLE
Interactive Flash Designer
CREATIVE SCOPE
Develop a Rich Interactive Application (RIA) within the Adobe Flash platform based on the Art Director's concept by incorporating animation and interactivity. The RIA pulled in XML data once the user chose a low-level or high-level project, which was provided by collaborating with an OBDC Developer.
AGENCY
Tribal DDB, Chicago
YEAR
2008
ROLE
Interactive Flash Designer
CREATIVE SCOPE
Add interactivity to the video player by using Adobe Flash. The video player streamed video and allowed the user to play/pause the video, jump ahead and adjust the volume. The video player also provided time code in minutes and seconds.
AGENCY
Manifest Digital
YEAR
2008
PROJECT TYPE
Actual
ROLE
Art Director
CREATIVE SCOPE
Art direct and design creative deliverables for Office Depot including point-of-purchase, tear sheets, microsites and employee communications
YEAR
2006
© Office Depot
© Wunderman
ROLE
Email Designer
CREATIVE SCOPE
Design weekly emails promoting sales and offers.
All emails were designed for desktop and be “above-the-fold” since these were created before smartphones were introduced.
The first couple of samples presented here are postcard height incorporating product shots and links to respective product verticals. The last sample is an image-based layout which was meant to be progressive with respect to grid-based / table designs.
YEAR
2004
© Sears
© Wunderman
ROLE
Associate Creative Director, Digital (hands-on)
CREATIVE SCOPE
Direct creative look and feel for Sears.com by managing a team of twelve creatives, which included designers, copywriters, and developers.
Design landing/splash pages as needed. Samples seen here were designed for desktop before smartphones were introduced; therefore, responsive methods weren’t necessary.
YEAR
2007
© Sears
© Aisle Rocket Studios
PROJECT TYPE
Actual
ROLE
Production Artist / Jr. Designer
CREATIVE SCOPE
Design in-store, point-of-purchase elements based on direction from Art Director within the "What's in it for U?" campaign
YEAR
2003
© Follett
© Hoffman York
PROJECT TYPE
Conceptual
Presented to client
ROLE
Art Director / Project Manager
CREATIVE SCOPE
Recommend redesign which included user experience (UX) audit, information architecture (IA) and rethinking of user interface (UI)
YEAR
2009
© Gorrasit Vongfak
PROJECT TYPE
Actual
ROLE
Art Director / Designer / Project Manager
YEAR
2010
© Gorrasit Vongfak
PROJECT TYPE
Actual and conceptual
ROLE
Art Director / Designer / Project Manager
YEAR
1999–Present
© Gorrasit Vongfak
PROJECT TYPE
Actual and conceptual
ROLE
Art Director / Designer / Project Manager
CREATIVE SCOPE
Produce compelling designs that appeal to the Thai population while competing with similar products within the phone card category
Deliverables included phone cards with variable printed pins that customers would use to access the VOIP system
Printed flyers would be given to stores that carried the phone card product to assist with periodic promotions and access information
Most communications required content to be presented in Thai and English depending on messaging hierarchy
YEAR
2009–2010
© Siam USA Telecom
PROJECT TYPE
Actual
ROLE
Art Director
CREATIVE SCOPE
Design print poster and accordion brochure
Retouch photos as necessary
YEAR
2007
© Landa Designs
Fashion for the Spotlight... Fashion for the Moment. Landa Designs has been manufacturing and designing prom dresses and evening dresses since 1987. Our main collection, Splash Prom by Landa Designs, is widely recognized in the industry. Our headquarters are located in Lincolnshire, Illinois. Landa's success of producing award winning prom dresses is backed with a dedicated customer service team that will ensure you with complete satisfaction.
One little insight can change everything.
Great Big Pivot is a new creative endeavor, designed to get a deeper understanding of customer data and help inspire people’s everyday lives. Build relationships. And grow the bottom line. brand. And people.
