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  • ux
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  • etc
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KAWI

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  • ux
  • social causes
  • etc
  • contact

Avery Dennison

Ground Rules Logo

ROLE
Art Director

CREATIVE SCOPE
Design logo for Brazilian Jiu Jitsu gym that embodies the mind, body and spirit through the use of the iconic triangle.

©2022 Ground Rules Jiu Jitsu

Subterra LA

WickedFast Skincare

Ándale Productions

Microsoft Mobile Operator Toolkit

ROLE
Art Director

CREATIVE SCOPE
Inception through production of concept

DETAILS
A 3-ring binder, custom-fabricated with a powder-coated, brushed metal spine in Windows Mobile green and an acrylic translucent front and back cover. Two formats were created: a U.S. letter size and an international A4 size. It is comprised of over 300 pages of content separated into six sections. The sections are divided by die-cut tabs that doubled as pocket folders. A digital version was provided on CD-ROM and placed in the back of the binder.

While on Team Microsoft and under the guidance of the Associate Creative Director, I art directed and managed the creation of a global direct marketing piece that was given to mobile operators (e.g., Verizon Wireless, T-Mobile, Orange, etc.)—the Mobile Operator Marketing Toolkit, a comprehensive resource used to educate and assist mobile operators to promote Windows Mobile 5.0. In addition to the two-month timeline, the production of this piece proved to be a challenging task due to the amount of material that needed to be included—a custom-fabricated binder, dividers, more than 300 pages consisting of white papers and case studies, and CD-ROMs. Moreover, in addition to the printed version of the toolkit, the client requested an adapted electronic edition. To complete the project, it was necessary to:

• Create an execution plan based on a complete understanding of included content, which lead to improvements on the piece’s information architecture

• Bypass regular process and delegate certain tasks to our in-house studio to move pieces of the project forward in parallel to be completed and shipped early enough for the 3GSM World Congress

• Keep a daily progress checklist of included content while working with the account supervisor, in-house studio and production manager to assure the quality of the final piece

• Assist the team with various out-of-scope tasks (e.g., production, proofreading, etc.)

• Possess an advanced level of the technical knowledge to leverage its features to shorten creation time

This project tested my ability to manage the creation of a directly-marketed promotional piece while working with a 5-person team which consisted of the Account Director, Production Manager, Studio Manager, Copywriter and Production Artist.

YEAR
2005

© Microsoft
© Wunderman

Disney Infinity Reveal Event

PROJECT TYPE
Actual

ROLE
Senior Designer / SCALA Digital Display Administrator / Project Manager

CREATIVE SCOPE
Design press badges for event attendees with a production run of over 1,000 badges.

Engage with Disney-approved vendor to create oversized banners and window clings.

Design and deploy email invitations for employees and press.

Design and deploy digital signage through SCALA system before, during and after event with consideration of information that needed to be communicated.

Facilitated setup of viewing areas within the Grand Central Creative Campus (GC3) by collaborating with IT.

YEAR
2015

© Disney

Disney Citizenship

PROJECT TYPE
Actual

ROLE
Art Director / Senior Designer / Project Manager

CREATIVE SCOPE
Design creative deliverables to inspire employee population to participate in the Company's Citizenship efforts

Deliverables included digital display elements, event POP, identity and promotional premium

YEAR
2012

© Disney

Disney Employee Values Mug

ROLE
Art Director/Designer
Production Manager

CREATIVE SCOPE
A premium consisting of five mugs promoting Disney Interactive employee values

Disney Press Event Email Invitations

PROJECT TYPE
Actual and conceptual

ROLE
Senior Designer

CREATIVE SCOPE
Create press event invitation by following brand guidelines for promoted product while adhering to tight timelines. Recommend forward-thinking solutions to create buzz and increase value to every event

YEAR
2011–2013

© Disney

Internal Email Communications

ROLE
Art Director / Designer / Coder

CREATIVE SCOPE
Design and deploy various emails on an ad-hoc basis depending on need

Tight turn around with varying levels of assets

Deploy communication within email infrastructure to employee population depending on recipient criteria

Disney Branding, Identity and Logos

PROJECT TYPE
Actual and conceptual

ROLE
Art Director / Senior Designer / Project Manager

CREATIVE SCOPE
Recommend and design visual branding for internal departments and functions by increasing visual value

Leverage existing franchise assets, where appropriate, to solidify overall corporate image whether internal or external

YEAR
2011–2013

© Disney

Disney PR Sites

ROLE
Art Director / Designer

CREATIVE SCOPE
Strategize UX and refresh UI for press site and tumblr page

Disney Digital Display

ROLE
Art Director / Designer / SCALA System Admin

CREATIVE SCOPE
Design daily assets promoting news and products to a population of 1,200 employees on-site.

Act as administrator of SCALA digital display system to showcase assets.

© Disney

Internal Email Newsletter

ROLE
Art Director / Designer

CREATIVE SCOPE
Design monthly newsletter deployed to a population of 3,000+ global employees

Collaborate with multiple lines-of-business for content

Source various assets needed from teams across segment

Code newsletter for deployment

RSS-driven Public Relations Email

GOAL
Create a visually clean and effective newsletter by employing available tools within MailChimp and the current workflow used by the Disney Interactive Public Relations Team.

PROJECT TYPE
Actual

YEAR
2013

© Disney

Photography

ROLE
Photographer

YEAR
2011–2013

The Praxis Group

Unique problems require custom solutions. The PRAXIS Group works to overcome people issues that stand in the way of company success. Whether it’s executive coaching, leadership training, or team building, The PRAXIS Group provides sustainable solutions that improve professional relationships and transform organizations.

thepraxisgroup.com

Doctor's Dermatologic Formula

ROLE
Art Director

CREATIVE SCOPE
Monthly promotions through site, email and social channel

eCRM efforts through email, landing pages and re-targeting banners

Facebook and Twitter social channel creative
 

 

Olay eCRM Emails

ROLE
Art Director / Designer

CREATIVE SCOPE
Emails for May and June promotions within an eCRM program

SCE Paperless Billing

ROLE
Digital Art Director

CREATIVE SCOPE
Concept and design campaign ideas to promote the SCE Paperless Billing program to customers

Deliverables included an email and Flash banner for each campaign concept

Three campaign concepts were fleshed out from the original ten concepts presented internally

YEAR
2015

© Southern California Edison
© Quigley-Simpson

Digital Creative

PROJECT TYPE
Actual

ROLE
Senior Graphic Designer

YEAR
2010

© Falken Tire

Intel Digital Banners

ROLE
Art Director / Designer / Copywriter

CREATIVE SCOPE
Create B2B animated GIF banners to promote the Intel Embedded platform.

CLIENT
TechInsights Studio

YEAR
2008

Quaker Kids Care Club

ROLE
Interactive Designer / Art Director

CREATIVE SCOPE
As part of a team, design elements for the Quaker Kids Care Club landing and supporting pages, including the email newsletter.

YEAR
2008

Lowe's Project Payback Calculator

ROLE
Interactive Flash Designer

CREATIVE SCOPE
Develop a Rich Interactive Application (RIA) within the Adobe Flash platform based on the Art Director's concept by incorporating animation and interactivity. The RIA pulled in XML data once the user chose a low-level or high-level project, which was provided by collaborating with an OBDC Developer.

AGENCY
Tribal DDB, Chicago

YEAR
2008

Chicago Convention and Tourism Bureau Video Player

ROLE
Interactive Flash Designer

CREATIVE SCOPE
Add interactivity to the video player by using Adobe Flash. The video player streamed video and allowed the user to play/pause the video, jump ahead and adjust the volume. The video player also provided time code in minutes and seconds.

AGENCY
Manifest Digital

YEAR
2008

Office Depot

PROJECT TYPE
Actual

ROLE
Art Director

CREATIVE SCOPE
Art direct and design creative deliverables for Office Depot including point-of-purchase, tear sheets, microsites and employee communications

YEAR
2006

© Office Depot
© Wunderman

Sears Email

ROLE
Email Designer

CREATIVE SCOPE
Design weekly emails promoting sales and offers.

All emails were designed for desktop and be “above-the-fold” since these were created before smartphones were introduced.

The first couple of samples presented here are postcard height incorporating product shots and links to respective product verticals. The last sample is an image-based layout which was meant to be progressive with respect to grid-based / table designs.

YEAR
2004

© Sears
© Wunderman

Sears Digital Creative

ROLE
Associate Creative Director, Digital (hands-on)

CREATIVE SCOPE
Direct creative look and feel for Sears.com by managing a team of twelve creatives, which included designers, copywriters, and developers.

Design landing/splash pages as needed. Samples seen here were designed for desktop before smartphones were introduced; therefore, responsive methods weren’t necessary.

YEAR
2007

© Sears
© Aisle Rocket Studios

Follett Higher Education Group POP

PROJECT TYPE
Actual

ROLE
Production Artist / Jr. Designer

CREATIVE SCOPE
Design in-store, point-of-purchase elements based on direction from Art Director within the "What's in it for U?" campaign

YEAR
2003

© Follett
© Hoffman York

Charlotte St. Advisors Site

Royal Thai Consulate-General Site Redesign Proposal

PROJECT TYPE
Conceptual
Presented to client

ROLE
Art Director / Project Manager

CREATIVE SCOPE
Recommend redesign which included user experience (UX) audit, information architecture (IA) and rethinking of user interface (UI)

YEAR
2009

© Gorrasit Vongfak

Logo and Branding

PROJECT TYPE
Actual

ROLE
Art Director / Designer / Project Manager

YEAR
2010

© Gorrasit Vongfak

Logos

PROJECT TYPE
Actual and conceptual

ROLE
Art Director / Designer / Project Manager

YEAR
1999–Present

© Gorrasit Vongfak

Product and Promotional Collateral

PROJECT TYPE
Actual and conceptual

ROLE
Art Director / Designer / Project Manager

CREATIVE SCOPE
Produce compelling designs that appeal to the Thai population while competing with similar products within the phone card category

Deliverables included phone cards with variable printed pins that customers would use to access the VOIP system

Printed flyers would be given to stores that carried the phone card product to assist with periodic promotions and access information

Most communications required content to be presented in Thai and English depending on messaging hierarchy

YEAR
2009–2010

© Siam USA Telecom

Landa Print Collateral

PROJECT TYPE
Actual

ROLE
Art Director

CREATIVE SCOPE
Design print poster and accordion brochure

Retouch photos as necessary 

YEAR
2007

© Landa Designs

Fashion for the Spotlight... Fashion for the Moment. Landa Designs has been manufacturing and designing prom dresses and evening dresses since 1987. Our main collection, Splash Prom by Landa Designs, is widely recognized in the industry. Our headquarters are located in Lincolnshire, Illinois. Landa's success of producing award winning prom dresses is backed with a dedicated customer service team that will ensure you with complete satisfaction.

Great Big Pivot

One little insight can change everything.

Great Big Pivot is a new creative endeavor, designed to get a deeper understanding of customer data and help inspire people’s everyday lives. Build relationships. And grow the bottom line. brand. And people.

greatbigpivot.com

Avery Dennison

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Ground Rules Logo

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Subterra LA

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WickedFast Skincare

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Ándale Productions

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Microsoft Mobile Operator Toolkit

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Disney Infinity Reveal Event

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Disney Citizenship

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Disney Employee Values Mug

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Disney Press Event Email Invitations

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Internal Email Communications

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Disney Branding, Identity and Logos

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Disney PR Sites

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Disney Digital Display

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Internal Email Newsletter

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RSS-driven Public Relations Email

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Photography

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The Praxis Group

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Doctor's Dermatologic Formula

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Olay eCRM Emails

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SCE Paperless Billing

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Digital Creative

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Intel Digital Banners

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Quaker Kids Care Club

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Lowe's Project Payback Calculator

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Chicago Convention and Tourism Bureau Video Player

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Office Depot

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Sears Email

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Sears Digital Creative

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Follett Higher Education Group POP

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Charlotte St. Advisors Site

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Royal Thai Consulate-General Site Redesign Proposal

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Logo and Branding

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Logos

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Product and Promotional Collateral

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Landa Print Collateral

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Great Big Pivot

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