ROLE
Associate Creative Director, Digital

CREATIVE SCOPE
Ideate a Hispanic-focused campaign infusing a familial vibrancy that is representative of the community. A celebrity LAFC player was recommended as an ambassador to further engage the audience.

The campaign included:
• Display ads
• Facebook ads of various formats
• Emails
• Campaign-specific landing page
• Donation page
• Spotify podcast to repurpose content
• Snapchat ad to reach younger prospects
• Various Instagram posts

These components were used as part of an RFP.

YEAR
2018

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