ROLE
Associate Creative Director, Digital
CREATIVE SCOPE
Ideate two concepts integrating print and digital components to convey cohesive messaging and style.
One concept focuses on the success the donor can provide to a young girl.
• A full-color 9x6 DM package
• Emails
• Instagram post
• Native ad and landing page
The second concept highlights the need that a child is born into.
• A full-color #10 DM package
• VR premium for prospects that convert
• Paid search landing page
• Snapchat ad for younger audiences
Both concepts were included in an RFP.
YEAR
2018
© One & All