ROLE
Associate Creative Director, Digital (Creative Director)

CREATIVE SCOPE
Ideate a micro-site incorporating engaging interactivity to act as a lead generation mechanism.

Strategically incorporate a three-pronged approach:
• Identify Catholic elementary school alumni
• Successfully engage those alumni
• Provide schools with the training and resources needed to cultivate their alumni with the goal of ongoing support

RESULTS
• Acquired 52,112 alumni leads
• Achieved an 8.2% conversion rate

TEAM
• Vice President, Digital Strategy
• Associate Creative Director, Digital (Copy)
• Art Director, Digital
• Digital Strategist
• Director of Production
• Technical Architect
• Account Director

YEAR
2016

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